SEMA Honors the Mickey Thompson Race Tire

SEMA, held during the first week of November each year, stands for Specialty Equipment Market Association. It is during this show, held in Las Vegas, that auto manufacturers show off their concepts, vehicles, and accessories in a fashionable display meant for auto enthusiasts. Encompassing over 2 million square feet of space, SEMA is not a show that is open to the public, but that is well-covered by the press. The idea of the show is to give auto manufacturers the opportunity to show off their new products and technologies. And while the public cannot attend the event, winning an award here is a great way to receive publicity and attention for a business.

At the 2012 SEMA (Specialty Equipment Market Association), the new ET Street Radial Pro Race Tire was introduced by Mickey Thompson Performance Tires and Wheels.

In the shows New Product Showcase competition, the ET Street Radial Pro Race Tire competed in the Best New Tire and Related product category. The tire won second place. There were 16 different categories by which the awards were presented, and the criteria that helped to determine the winner included consumer appeal, quality, technical achievement, and craftsmanship. Considering that there were over two thousands different products submitted for the competition, it is pretty impressive that the ET Street Radial Pro Race Tire came in as the runner-up for first place!

As an aside  to give readers a little bit of background about the brand, the Mickey Thompson Performance Tires and Wheels company was created by none other than the race legend Mickey Thompson himself. A legend on the racetrack, Mickey Thompson still holds more auto speed records than anyone else on earth. After seeing extreme success on the racetrack, Mickey went on to revolutionize racing designs and tires that would improve the world of racing to this day. If winning the runner-up award for Best New Tire and Related Product means anything, it would show that the ET Street Radial Pro is a tire that Mickey himself would be proud to drive.

First introduced in March of 2012, the ET Street Radial Pro P275/60R15 was produced with racing in mind. The tire itself utilizes a low tread profile in combination with next-generation tire technology. The result is a fast, reliable tire that provides consistency and responsiveness during a race. Whether looking for a fast launch or safe handling during the drive, the ET Street Radial Pro is every racers dream.

According to VP Sales and Marketing Technician for Mickey Thompson, Ken Warner, the ET Street Radial Pro P275/60R15 was designed specifically for racing vehicles that require extremely high performance tires. Winning the runner-up award for Best New Tire and Related Product is of specific importance to all of those working at Mickey Thompson, showcasing to buyers that every single tire they make is designed with proven technology for superior performance.

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