Lincoln MKC Concept

Good cars share good bones. As many car aficionados know, many diverse models often share a basic manufacturing platform. When it's a well-tested frame, like Ford's C-segment, car manufacturers know they're starting with good bones. Such is the case with Lincoln's new crossover concept, the MKC.

The MKC uses Ford's global C-segment platform, the same basic building block from which the Escape and the Focus are born. Both vehicles are solid contenders in their classes, so using the C-segment is a good way for Lincoln to start a new car. An important note, however, is that nothing dominates this rapidly-growing class of small utility vehicles. The sharp marketing department at Lincoln is making a go to take that top spot. The interesting part, however, is how Lincoln's designers and engineers would morph Ford's small utility frame into something more luxurious.

Lincoln's average buyer, currently, is a sexagenarian with middling deep pockets, somewhere around 100k a year. The MKC concept is a shot at branding itself with a younger set, those who never got to see the classic car maker in its salad days. It does so with style and panache. This cute utility has some passing resemblance to its cousin, the Escape, but it breaks lines and ground across the board.

The MKC retains the Lincoln's name for luxury, with a slickly modern take on retro styling. This seems like an oxymoron, I'm sure, but it takes seeing to believe the quite dapper way that the designers molded this car. It speaks of class and money, even including a built-in cooler between the rear seats. Classic luxury car features are still to be found, of course, including a panoramic-glass roof.

Sometimes the mini-utility class can wallow close to the old station wagons, but not the MKC. Not even the rear hatch evokes the function-over-form of the classic wagons. The profile view meld sweeping curve with an ever-so-slightly aggressive character line that reminds you, luxury or no, this is a vehicle meant to do work. The front of the car is dominated by Lincoln's classic split-wing design, though this one maintains the same graceful curves that elegantly define the shape of this classy utility. Even the headlights are exquisitely styled, almost reminiscent of the cat's eye glasses so popular with 1950's heiresses. The fog lamps sit deeply recessed, too, never allowing crassness to overwhelm the aristocratic facade.

And aristocratic is the right word to describe the MKC. Lincoln knows that the company, and its classic heritage, can only survive with the capture of a new and younger market. That heritage, and the distinct sense of august luxury it once stood for, are on clear and present display here. No mention has been made yet of what will go under the hood, but it will be a good bet to lay money on something quiet and lean. I wouldn't be surprised if Lincoln borrowed on Ford's hybrid expertise here, too. The MKC was designed with current zeitgeist in mind, and is a sorely need injection of class into an otherwise unrefined market sector.

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